This month I want to highlight an article, Warren Buffett’s Little Known ‘Noah Rule’ Is the Key to Surviving Adversity, by Scott Mautz. The Noah Rule states: “Predicting rain doesn’t count, building an ark does.” Much of our jobs involves predictive analysis, including designing products, architecting technical systems, and launching software. The Noah Rule reminds us that accurate prediction is a meaningless outcome if we don’t also take preventative action beforehand. As we create new tech and product predictions going forward, we are best served also deciding which predictions to guard against with early, preventative action.
“Berkshire Hathaway had a terrible year, further exacerbated by the events of 9/11. Buffett was explaining that he had actually predicted many of the market events that happened before that fateful day, but he ‘didn’t convert thought to action’ as he wrote, thus violating the Noah Rule (the rain came as he expected but he hadn’t built an ark).”
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