This month, I want to highlight an article by Hiten Shah, Why Trello Failed to Build a $1 Billion+ Business. This article uses Trello as a case study of how Software as a Service can grow a viable business, but leave considerable growth on the table. I see a lot of corollaries between this Trello case study and various Amazon products missions.

https://medium.com/@hnshah/why-trello-failed-to-build-a-1-billion-business-e1579511d5dc

“In SaaS, you don’t win by getting there first or having the best idea. You win by continually solving the problem better. When you build a feature that’s extremely popular or successful, the competition will steal it.”